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Oct '22 – today

(Lead) Marketing Designer

At Heyflow, I own and expand all brand elements and execute on assets from social ads to a full-on website revamp. I am responsible for the constant evolution of the website through quantitative testing and new concepts. Result: 52% conversion rate uplift over the past 6 months. I coordinate three freelancers and a full-time videographer.

Heyflow

Jimdo

Feb '22 – Sep '22

Growth Designer

In the crossfunctional Growth Hacking Team, we ran experiments all along the product's funnel, allowing me to strengthen my skills in UI/UX design. I was involved in determining strategic opportunities and ideating on solutions, concepting and designing A/B tests, coordinating with developers and analysts.

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Jun '21 – Jan '22

Marketing Designer

I created landing pages, display ads, all sorts of assets for owned and paid social in a team of 4 designers. I made decisions about merchandise items, created print files, coordinated internally and externally. I worked on concepts for an influencer campaign.

 

Jimdo

Nov '19 – May '21

Project Manager, Product Owner

I coordinated a scrum team of 5 developers within the Marketing department.
I owned the end-to-end project management within Marketing for a large rebrand in 2021. I owned podcast marketing cooperations and other partnerships.

 

Jimdo

Feb '14 – Oct '19

Marketing Manager, Designer

I owned all marketing efforts – managing social media, creating landing pages and even concepting & handling a full company rebranding. I created small campaigns for large clients like McDonald's, Disney Channel or Samsung. I coordinated big print advertising projects with clients, printing companies and stakeholders.

 

Edgar Ambient Media Group

Aug '11 – Jan '14

Apprentice Marketing Salesman

I learned the basics of marketing and communication, created a 50-page campaign concept for a lemonade brand, and graduated with a 2.2 (good). I got to know various parts of a medium-sized OOH business, from sales to operations.

United Ambient Media / Medienschule Hamburg

Jun '11

Abitur (high school diploma)

Amandus-Abendroth-Gymnasium Cuxhaven

In my teenage years

Internships:

Wholesale and foreign trade, Amptown System Company, Hamburg

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Sound and camera, Norddeutscher Rundfunk, Hamburg

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Newspaper layout, Niederelbe Zeitung, Otterndorf

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Layout, Buchbinderei und Druckerei der Lebenshilfe, Cuxhaven

 

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