I'm just a cmyk guy
in an rgb world.
Heyflow
SaaS company rebrand
coming soon
I'm currently running a full visual rebrand at Heyflow which will be rolled out later this year. Together with a team of internal and external designers, we're pushing our SaaS business out of the ordinary and creating a visual language that clearly speaks to our ICP audience.
© Lisa Krechting / Edgar Ambient Media Group GmbH
Edgar Ambient Media
OOH company rebrand
2019
I was a driving force to rename the company formerly known as UAM Media Group to match it's most well-known medium, the Edgar Freecards. The end result was a complete new branding and logo for the new Edgar Ambient Media Group, involving a fresh website and all new photography based on my concept and supervision.
Jimdo
Landing Page designs
2021–2022
In my time at Jimdo, I created a variety of landing pages. Shown above are a Paid Search site promoting a Bio Link product, a campaign page for Female Business Event promoting Jimdo's benefits alongside a discount, as well as a logo sub-page for organic traffic with a variety of mock-ups for different industries that I designed.
Unmut Wear
Clothing brand
2017–2020
I conceived Unmut in the summer of 2017 and started working on t-shirt designs during my free time. The idea to make it into an actual brand sticked long enough for me to make it happen two years later. I designed the brand, built a store, and printed four t-shirt designs, an iron-on patch and some posters.
McDonald's HR
Ad postcard designs
2018
Cardflux
App logo design
2021
Edgar Freecards
Postcard designs
2011–2019
As an employee of the company that offers the Edgar Freecards mainly as an advertising medium, I also created a plethora of non-commercial postcard designs ranging from tongue-in-cheek claims to artsier stuff, as well as designs for all the classic postcard occassions like birthday, get-well-cards, you name it.
Rollen mit den Besten
Podcast branding
2022
Celebrating the 50th episode and first anniversary, my good friend Torge asked me to apply a new branding to his Pen & Paper Podcast. We aimed to find a style that felt unique and fresh in the somewhat too tolkien-ish bubble they're in, while still subtly coveying that it's a P&P project, making a playful d20 shape the main figure.
Noisiv
Music blog logo
2014
Lucky Local (by Ströer)
DOOH brand logo
2019
Personal work
Poster designs
Since 2020
Most of these artworks were made for fun and to post on my Instagram account. Many lean into design approaches inspired by the punk and goth scene, often typography-centric, and paired with open source material from centuries ago or scribbles I create myself.